I had a little fun and wrote about the ways that Batman is one of the best marketers/ life branders out there. Funny how a fictional character has a way of attracting a vast yet loyal following…

ONE: He was extremely motivated to help others.

Sometimes that’s the toughest part right? I think it’s an innate trait in all of us on some level to help those around us. But as Batman demonstrated, even a city that sometimes loved, and more often hated, him was still worthy of his helpful actions.

Being an avenue of kindness, success, and truth is a major key in business. It isn’t always easy, but it’s something we can all strive for. If our brand is associated with actions synonymous to growth or aid, then that’s what will come to us. If the opposite is true, well, then the outcomes will be also opposite.

This all may seem straight forward. Of course we all want our name or our brand to have positive connotations.

One way I’ve implemented this with my marketing business, DJP Focus, has been to post relevant articles on my social media that may help others with their branding, advertising, and marketing. This doesn’t increase my bottom line in any way at all necessarily, but it may help others with theirs.

(I’m very open with what I do and how I do it. If you have any questions or comments, I respond to every email or direct message: @dillonpomeroy or dillonpomeroy@gmail.com)

My Take: Try sharing relevant things to what your business does, and become an expert avenue for others to learn from. By doing this daily, you can associate your name with kindness, expertise, and abundance.

TWO: He established a memorable logo.

I mean, it’s the BAT SYMBOL. It’s as noticeable as the Nike swoosh, the dunking Air Jordan, or an Apple with a bite out of it.

My Take: Get a logo or banner, take pride in it, and put it everywhere. Like this one above I got from the “bat signal” wikipedia site. We all have a story to tell, how are people interpreting the way you’re telling yours?

And yea, that’s pretty much all that needs to be said about #2. Moving on.

THREE: He understood the mantra that “all press is good press”.

Or rather, he accepted that “all press is good press”. Things will be said, reviews will be posted, and there will be unhappy customers when it comes to business. Managing them in a professional and consistent manner is what’s important.

I get people every single day that disagree with things I do or the way I do them- and those are just the people that vocalize their thoughts to me, I’m very conscious that there are others out there that may not say anything that hate what I do even more.

However, I stay true to my name and trust that my story playing out how I want it to is more important than any judgment or criticism or praise or compliment.

One of my favorite quotes from the movie is said by Harvey Dent in The Dark Knight. Harvey says, “you either die a hero or live long enough to see yourself become the villain”. Some people may think your product or your company or your name or your story is the villain, but you need to run it and portray it like you’re the hero.

My Take: Stick to your mission, believe in what you do, and trust that there will be “haters” (I have a young adult following – I have to prove how hip I am at some point). Work hard, be kind, and be truthful. Being an honest “villain” might better than being a deceiving “hero”.

FOUR: He had others buy in to what he does.

How many times have we cheered for Batman? Whether it’s in the comics, the movies, the books…whatever it might be, we want Batman to win. He has a whole city behind him, pushing him to victory. Does your following/ clientele/ audience cheer you on? Are they loyal even when the times might get dark?

This is something I stress to companies I work with. Your mission statement is your lifeblood. It’s the first thing you thought of when you started a business (or the first thing you read when you join one) and it needs to be the stable ground that you stand on. Staying true to what you do and what you believe in is the best, tried, and true way of building an audience that loves what you do.

On top of that, it’ll be an audience that wants you to win.

(http://batman.wikia.com/wiki/Batman_(Bruce_Wayne)

My Take: Whether you’re a small business just starting out or an established corporation: take some time to find everything you, your company, your marketing, your sales, your HR, your family, your friends….and so on….stands for and formulate it all into several words or sentences. Make sure that all facets of your life and your business correlate and are parallel with those words. Then stick to it!

FIVE: He trusts the legacy lives on.

We’ve gotten this far in the story. Generations to come will recognize the Bat Symbol, the cowled mask, the black suit…the Batman. How incredible is that from a branding or marketing standpoint? What if your name was so widely recognized that people all over the world emulated you? What if your name lived on for years and generations to come?

Well, why can’t it?

Just like the Batman (minus the life-saving, city-guarding, Bruce-Wayne-money), we can live our personal and professional lives with nobility and humility. We can trust that our good deeds will overshadow our bad ones.

You can be the hero in your own story/ business/ relationship/ life.

Trust in your legacy and as always, kick some a** today.

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Dillon Pomeroy | (952) 836-5644 | dillonpomeroy@gmail.com