Articles

  • Building an Esports Fanbase – Minnesota Style

    September 24, 2019 by

    As a Minnesotan, we’re proud of our Twin Cities. Minneapolis/ St. Paul are the only tandem cities on the list of media markets lucky enough to have teams from all four major sports leagues – the NFL, MLB, NBA, and NHL. We know quite a bit about being loyal, being proud, and being a tightknit… Read more

  • Branding, Organizations, and the World of Esports

    September 4, 2019 by

    There’s a billion-dollar industry out there that nobody’s really talking about. At least, maybe not the network you’re currently connected with. Sure, you understand people play video games and make money somehow and yes, there’s got to be some “athletes” playing in some underground league with a couple of bucks backing their “teams”. This is… Read more

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